Retargeting lets you show your ads to people who have visited your website or used your mobile app and leave without performing your desired action‚ remarketing helps you reconnect with them by showing relevant ads as they browse the web‚ use mobile apps‚ or search on Google. Remarketing comes in various forms such as standard remarketing‚ dynamic remarketing‚ remarketing for mobile apps‚ remarketing from search‚ video remarketing‚ and customer email list remarketing.
People use remarketing because it is an effective way to drive sales activity‚ increase registrations‚ promote awareness of your brand‚ remarketing can be a strategic component of your internet marketing strategy and can drive ROI.
Using remarketing as part of your internet marketing strategy can boost the value of your PPC campaigns leading to a high–ROI from your investment. Retargeting campaigns on Google Bing‚ Facebook and others insure higher conversion rates. Retargeting to mobile devices will make sure all segments are covered giving you a powerful reach in promoting your products & brand.