Social media has become an important part of internet marketing because it helps you find new prospects and customers.Lazworld has developed consulting and management packages that use social media to help complement your current internet marketing strategy.

We provide full service programs or training to marketing professionals that want to learn how to identify the social networks and social media opportunities that are appropriate for their marketing goals, how to use them in a way that speaks to theparticular community, and how to track the success of their social media marketing efforts and campaigns.

Why incorporate social media into your marketing mix?

• Website Traffic
• Brand Awareness
• Engagement with Prospects
• Engagement with Customers
• Brand Reputation
• Prospect Lead Quality
• Revenue
• Prospect Lead Volume
• Useful Product Feedback

New data from comScore has revealed that time spent on Facebook in the U.S. during the month of August 2010 surpassed the time spent on Google sites for the first time in history. That includes all of Google’s properties – as in YouTube, Gmail, Google Buzz, the whole lot of them. This adds to the momentum sparked by a similar report from Hitwise back in March, when Facebook became the most visited site in the U.S. for the first time in its short but meteoric history.

Because of this and Facebook’s growing base of more than 500 million active users, it may be time to take another look at how your business is utilizing the social network. We offer different ways that companies can leverage the enormous popularity of Facebook.

Why Socal Marketing with Facebook?
Friends. Photos. Marketplace. Questions. Places. Chat. Pages. Games. Name a topic and most likely Facebook’s got it covered.

With Facebook’s growing list of offerings, it’s hard to escape the ever-expanding social network these days; this year alone has been marked by several major milestones. In March, Facebook overtook Google as the most popular website in the United States, taking a cool 7.07% of all internet traffic. In July, a published study found that one-third of women (18-34) check Facebook when they first wake up—before even getting to the bathroom. September saw Facebook surpass Google in the amount of time spent on site. And to further demonstrate Facebook’s significance, this month’s The Social Network (colloquially known as “the Facebook movie”) has soared to the number 1 box office spot. To call it a phenomenon would be an understatement; simply put, Facebook has become a collective addiction.

Given that Facebook has become the first and longest destination for many internet users, one can assume that consumers will increasingly be using the search functionality. As a result, Facebook SEO is becoming crucial in online marketing.

Although still in its nascent stages, Facebook’s search algorithm looks at several important factors. Here are some tips on dominating Facebook search:

• Display your website link in a clearly visible place.The information side bar at the left side of your Facebook page is a prime display spot.
• Create events with keywords in the name and maximize RSVPs. It’s important to note that Facebook appears to only give “Attending” ranking value rather than “Maybe.”
• Think of creative ways to generate “likes.” Remember that Facebook requires users to “like” a page in order to participate, such as comment on the wall. Inspire participation and discussion on your page to attract “likes.”
• Offer exclusive content (such as coupons) in exchange for “likes.” Making content “visible to connection” requires Facebook users to dedicate their “likes” in exchange for content.
• Answer Facebook Questions. Keywords in both Questions and Answers provide ranking value. Provide valuable information on relevant topics and get “voted up” for a rankings boost.
• Use tags in order to show up on relevant and popular pages. If you’re a business in Manhattan, New York, use a tag to link yourself to the Manhattan, New York page and have your post show up on the page wall.
• Use QR codes to drive traffic directly to the page. It’s more innovative than telling consumers to “Find you on Facebook.”
• Implement micro formats to your site in order to designate important keywords in meta data for “rich objects.” The Open Graph protocol is being used to create “rich objects” on Facebook from existing web pages. Unless manually implemented to your site, the “rich object” data is automatically generated whenever a user “likes” your page.

In addition to the above tips, the good news for existing SEOs is that many similar rules still apply to Facebook SEO. Keywords in the vanity URL play a major role; “like”-wise, the number of “likes” (or essentially links to your page) is cardinal to the rankings. From there, things become a little muddy as Facebook looks at a combination of factors such as friends with keywords in their name, as well as 2nd degree friends with keywords in their name. Further, it looks at the number of friends over the total number of likes.

In all, estimates now put Facebook at roughly 3% of all searches conducted in the United States. Although minimal in the face of Google’s 60% share, this figure puts it past AOL (once a big player in search) and close to overtaking Ask. Not bad for a company that doesn’t even consider itself a search engine.

Facebook Places
Facebook Places is built directly into the advertising platform, and registered businesses can target their ads with very specific information such as location. Ads can be bought on a pay-per-click basis, and more information is below.

Facebook Advertising & Facebook Ads
We make marketing your business on Facebook easy for you with our comprehensive service offerings. Our experienced team will customize its strategy to fit your unique needs

Service offerings include:

• Overall, integrated Facebook campaign strategy development
• Effective Facebook page design that increases brand awareness, fan members and sales
• Strategic input to maintain a successful brand page on Facebook
• Targeted and captivating advertising campaign creation
• Facebook PPC media buys
• Result reports with suggested campaign adjustments

At Lazworld, we don’t stop after your Facebook campaign is functioning. We show you real results and work to continually improve and enhance your Facebook image for a proactive marketing approach.

Whether it is through a paid advertising campaign or some basic social media marketing, using Facebook’s incredible platform to help grow your business should by now be a strategy used in some capacity by every Web professional. Unline Internet Marketing social media presents a new online opportunity and challenge.

Your customers and prospects are already using social networking websites, such as Facebook, Twitter, Flickr, LinkedIn, Del.icio.us, Friend Feed, RSS Feeds, and many others. With the plethora of social media options, Lazworld.com ensures that you tackle the right channels with the right content!