Landing Page Design
Lazworld will create landing pages that are tailored to your campaign or to a specific product or service. A team of designers builds each page from the ground up, using unique images and calls to action while harnessing proven marketing techniques to help increase your sales.

Typically, landing pages are designed to work with your pay per click (PPC), e-mail marketing, or online banner campaign . To ensure maximum relevancy, each landing page is carefully constructed to compliment the keywords and ad copy utilized. Lazworld will help you improve your landing page conversion rates and increase your return on investment (ROI)

How do we optimize landing pages?
We believe in a rigorous, scientific approach – an approach based on data rather than creative hunches alone. We test the first landing page against your website. While the exact process will vary depending on the nature of your business, website traffic levels, budget, etc.  In all cases, we use A/B testing with analytics to find out works best. We then design alternate landing pages.

Each design is different in terms of:

• Call to Action
• Offer
• Sign-up Form
• Images
• Creative Design
• Headline/Body Text, etc.

Then, we test each version against the others, to see which combination of changes produces the optimal result.

Usability Improvements - A few critical elements items should appear in the top third of your home page, because the page fold moves nowadays with different monitors and resolutions.

Branding - Some homepages play head games with who they really are and where they’re really from. Trust and credibility are key to conversion rates. If your company name differs from the logo, get it up top and not in the footer.

Why choose us? - Simply put, state why your site visitor should choose your service or product.

Why we’re better for you - Clearly state your product niche or service and in your content indicate you know who your visitor is and how you can meet their needs. I'm always amazed at how many sites ignore this.

Call to Action - Place your lead call to action task in this space. It can be a button ("download free trial") or a short form ("get started now"). Avoid forcing anyone to scroll to complete the top user task.

Buy Now - Start a conversion funnel here. Some visitors will have been to your site earlier. They want to get past the formalities and start a task.

In the end, you will get landing pages that have been painstakingly refined to produce the best possible results. That means:

• More sales and/or conversions
• Lower customer acquisition costs
• Maximum ROI
  

Call 1-866-422-8911 to get started or request a proposal.