What is a landing page?
A landing page is the page visitors find themselves after clicking on a PPC or CPC advertisement.
It’s the first page your visitors land on, after clicking a PPC or CPC advertisement. Naturally, that could be any page. When we refer to “landing pages”, we mean pages that were specifically designed for a keyword or group of keywords representing a single product on your website.
Landing Page Design
Direct your customers to a custom-designed landing page anywhere within your website to prompt a specific call-to-action, enhance your marketing campaigns, and more! Landing pages allow for extensive creativity, group multiple pages cohesively with an overall theme, and are proven to increase conversions.
Use a custom landing page to:
- Focus on specific categories of products
- Create a clear distinction between retail and wholesale products
- Funnel in targeted traffic from your marketing campaigns
- Communicate a new product launch, an upcoming exhibition or event
- Promote a specific offering for a limited amount of time
Lazworld's design team will work with you to design and develop custom landing pages tailored to your needs. We build each landing page using images relevant to your industry and calls-to-action that appeal to your target audience, while also applying marketing techniques to help increase your sales. A team of designers builds each page from the ground up, using unique images and calls to action while harnessing proven marketing techniques to help increase your sales. Call 1-866-422-8911 to get started or request a proposal.
How do we optimize landing pages?
We believe in a rigorous, scientific approach – an approach based on data rather than creative hunches alone. We test the first landing page against your website. While the exact process will vary depending on the nature of your business, website traffic levels, budget, etc. In all cases, we use A/B testing with analytics to find out works best. We then design alternate landing pages.
Each design is different in terms of:
- Call to Action
- Sign-up Form
- Creative Design
- Headline/Body Text, etc.
Then, we test each version against the others, to see which combination of changes produces the optimal result.
Usability Improvements - A few critical elements items should appear in the top third of your home page, because the page fold moves nowadays with different monitors and resolutions.
Branding - Some homepages play head games with who they really are and where they’re really from. Trust and credibility are key to conversion rates. If your company name differs from the logo, get it up top and not in the footer.
Why choose us? - Simply put, state why your site visitor should choose your service or product.
Why we’re better for you - Clearly state your product niche or service and in your content indicate you know who your visitor is and how you can meet their needs. I'm always amazed at how many sites ignore this.
Call to Action - Place your lead call to action task in this space. It can be a button ("download free trial") or a short form ("get started now"). Avoid forcing anyone to scroll to complete the top user task.
Buy Now - Start a conversion funnel here. Some visitors will have been to your site earlier. They want to get past the formalities and start a task.
In the end, you will get landing pages that have been painstakingly refined to produce the best possible results. That means:
- Optimize Your Web Site Usability
- Maximize Your Campaign ROI
- Target Your Audience
- Increase Your Conversion Engagement
- Enhance Your Customer Experience
Call 1-866-422-8911 to get started or request a proposal.