|
 |
| Keyword Services » Keyword Audit |
|
|
| |
As one of the oldest, interactive marketing agencies on-line Lazworld.com understands Internet technology. We have a proven set of methodologies and the expertise you can trust to conduct an independent third-party verification of your keyword use, strategy, bidding, and return on investment.
Keyword Audit results are delivered in electronic or print formant and include specific keyword and strategy recommendations that you can implement to produce ongoing measurable improvement.
Our Keyword Audit analysis is based on the following criteria: |
| • |
Keyword selection, ranking, bidding, and strategy. |
| • |
Website optimization, content, and copyrighting. |
| • |
Keyword popularity, visibility, and probability testing. |
| • |
Use of likely typos, misspellings, singular and plural formats and hyphenations. |
| • |
Negative and non-used keywords. |
| • |
Company name, branded keywords, and trademarks. |
| • |
Keywords for page optimization and improved natural rankings. |
| • |
Keywords and domain names. |
| • |
Competitive keyword review. |
| • |
Keyword landing pages with keyword A/B Testing. |
| • |
Much, much more… |
|
| |
| The focus of our analysis is typically based on the following criteria: |
| • |
Acquiring more customers - identify which keywords, search engines, and positioning elements are most successful in converting clicks to sales. |
| • |
Target keyword categories - pinpoint high value keywords and which keyword categories have the most potential to drive conversions through visibility in free and sponsored results, search content and partner sites. |
| • |
Understand searcher behavior and unique keyword identifiers. |
| • |
Increase conversions - analyze how current keywords effect key ratios like check-out, membership, lead, or sale conversions, and their relationship to keyword selections and searcher behavior. |
| • |
Ongoing improvements - perform A/B Keyword testing to understand the most effective routes to conversions. |
| • |
Retain more customers - discover which keywords and activities lures visitors back, how often the visit, why the click, how long they stay. |
|
| |
| To learn more about our Keyword Audit Service, contact us a Lazworld.com sales representative now. |
| |
|
Socialize
